Social media is one of the most useful assets in your arsenal if you are looking to market your hotel in order to attract more customers. Your social media presence will not only bring in new people but can also help you establish a very dedicated and loyal fan base. Travellers talk, and word of mouth is always a great means of advertisement. Client testimonials are extremely helpful in bringing in customers.
However, the problem arises when it comes to the content. As a hotel marketer, you might be running out of ideas on what to post on your social media platforms. But worry not, we have you covered. Whether it’s Facebook, Twitter, Instagram or even your personal blog, here’s a few ideas to help you out.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Don’t require too long of an attention span and are fairly quick and easy to create. Lists make all the information much easier to consume by breaking it down into different points. You could use such a list for the top 10 places to visit, the top 10 restaurants to try or the top 10 activities to sign up for. The list can be in a written format with photos or even be a video.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
It’s kind of in the name. Fun facts are inherently fun, they give everything a little bit more character, especially if it’s a city you are currently visiting. The information is fairly easy to come by, you can search up the facts online if your marketing department doesn’t already have them. They make for quick and easy publicity.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Accounts given by previous guests and clients of your establishments work immensely in your favor. Reviews are helpful but if you can ask your guests permission to share some fun or interesting stories of their adventures during their stay, it can be a unique and enticing addition.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Keep your followers updated with what’s new, not just with your own establishment but also what all is new with the city you are based in. Maybe there’s a new restaurant in the neighbourhood or a themed bar that is a must-try. Share it on your socials with photos and videos.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Now this one’s a little basic but it’s tried and tested. The information is pretty easy to come by and can be presented via short tweets or a long-form blog post, whichever one you prefer. It establishes you as a trusted source for people to turn to for advice.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Putting up photos of your staff enjoying the events, prepping up the rooms or dinners brings about a certain human element while being especially intriguing. It makes your establishment seem more open and welcoming. You can also post your staff’s recommendations of places to visit, or cuisines to try in the area.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
Are there some questions that your staff gets asked constantly? Put them on your social media platform along with the answers. It’s an effective use of your social media reach because it educates your audience beforehand. Moreover, it could help drive up engagement with your customers as they are likely to see the FAQs and answer more questions.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
The best way to engage with your followers is to get them to participate in polls and surveys. You can ask them about their favorite attractions or their ideal vacation. It not only allows you to get them to interact with your social media page, but it also acts as a guide for you to gather more information regarding what your guests do or do not like.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
If there are any new developments that are coming up regarding your hotel, put that on your social media. Things like contests can be promoted endlessly so as to drive up engagement while also creating excitement around it. You could also use the platform to announce the involvement of your establishment with charities of your choice. Customers love to support businesses that give back to the community that they are a part of.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
If your hotel was included in a story in the local newspaper, a travel show or perhaps a magazine of some sort, you should definitely share that on your social media profile. It enhances your credibility and gives your future customers a point of reference for your hotel. Your followers will get to see what other people are saying about you.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
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