Several questions come to one’s mind while selling a venue. What will attract clients? Is the décor good? Which location should I invest in? Etc.
Selling and promoting a venue is more about making it attractive and making the process as convenient for clients as possible. Whether a business is slacking or steady, there’s always room for improvement. If you are looking to grow your events business, we are here to help. We have gathered the best practices and tips to help your event venue business thrive!
Each and every venue is different and has its own standout areas, make sure to highlight every tiny detail that will show your clients what you can offer that others can’t. Include lots of pictures on your website with and without people from every angle possible. This way the clients will be able to envision their events at your venue. Capitalize on your own unique element!
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Show your clients what it would be like to host an event at your venue. Invite event planners, past clients etc. for a complimentary hi-tea / brunch to show your event spaces.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Keep all the lights on to show your venue off and focus on its details and beautiful décor. Make your clients feel welcome by setting the mood.
P.s. We recommend switching every big or small light ON to make your clients get a feel of the whole experience.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
An effortless way to show off your menu is by displaying samples of various snacks and drinks for the clients to taste and decide.
P.s. Personalize this according to the expected clients and keep out a list of caterers that they can use to make the event planning, menu and caterer selection easy for them.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Make sure the venue is cleaned thoroughly and organized before the potential client(s) arrive. Clear out trash, get everything dusted and get the place client-ready.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Put out some chairs and tables, as well as other equipment to make the venue look ready to use. This also gives the client an idea about whether the venue meets their expectations or not.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
While promoting a venue there are always a few frequent questions that the clients ask. We suggest making simple FAQ sheets or flyers with answers to the most asked questions. This will not only make the process easier for the client, but it will also save you some time. You can also attach photos of different events that were previously hosted at the venue to make the flyers / presentations more attractive.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Venue tours should not tire the clients. We recommend having a comfortable seating area for the customers with drinks and snacks so that they can be well-rested and discuss their event plans. If the venue is a big one and is difficult to cover on foot, having a small golf cart at your disposal is a great idea, and will definitely impress the clients and make them feel more at home.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
It is important to tend to your clients’ needs and make them feel appreciated. Be sure to answer all their questions patiently and offer them something that others wouldn’t. You can offer your clients something creative, for example, create a ‘treasure room’ inside your property and fill it with exotic equipment or décor items like vases, candles or themed furniture that can be requested to be put to use by your clients for their event free of charge. These small services bring you one step closer to sealing the deal.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
No matter how big or small the event is, networking can take you places in this line of work. Don’t hesitate to ask your clients for referrals either by email or in person. Take advantage of these professional relationships and ask for business referrals from both vendors you trust and happy clients.
Market your venue for events on Venuelook, get started here: https://www.venuelook.com/register-interest
Dressing well while selling venues can take you a long way. Make sure to put on a formal outfit with matching shoes and look put together, so that your clients take you seriously. After all, you need to dress the part to get the part!
Find, shortlist and get free quotes from best-suited venues and vendors for your upcoming event.
To promote your event spaces for weddings and non-wedding events, create a profile and market your event spaces on the largest venue discovery platform venuelook.com.
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