Planning an event can prove to be challenging and overwhelming. Whether it is a professional event management company with years of experience or a start-up or an individual, here’s five important things to remember and do when planning a successful event.
Define the Purpose of the Event
It is always advisable to start from the very basic. It is very important to first answer the questions – why is this event being held? What is the purpose behind it? When the ‘why’s’ and the ‘what’s’ get the right answers, success is bound to follow. Comprehending the objective well and then circulating the information amongst the concerned team members is the most important step in the process. It brings everyone onto the same platform. When the purpose of the event is left unclear and ambiguous, organizing the event can become a costly affair and may also result in negatively affecting the reputation of the event manager.
Define the Audience
The next and the most important question to seek an answer is – who is the target audience? Leaving an event open-ended which means that anyone and everyone can attend it may not serve well the purpose of the event. Defining a specific target audience is important in order to meet the specific goals and objectives of the event well. It is only when this particular aspect of event planning is done properly that the right kind of people will turn out for the event.
Hard-core planning of the Logistics
This may appear simple and not so important, however, ensuring that small things like parking, traffic movement, signage’s at proper places, the kind of cuisine that would be served to guests, restrooms and washrooms, security at the venue, availability of servicing staff etc., are equally important. Detailing an event to the micro level will only help in smooth functioning and proper flow during the event. Logistics also mean that responsibilities should be delegated in a proper manner and team members made answerable for specific duties.
Marketing the Event
Organizing an event, small or big, cannot be successful without the right kind of marketing initiative and plan. Be it conventional marketing tools or modern digital platforms and social media channels, you need to design the plan much in advance and start work on it from day one. Events need to be pushed and continual marketing effort will ensure that the right drive always exists. Invest time, money and resources to derive maximum benefit.
Engaging the Attendees and Giveaways
Events that do not engage the participants are going to flop badly. You need to keep your audience involved, connected and interested. Good profile speakers, games, ice-breakers, good food, offering the opportunity to be creative etc. are some of the ways to keep the attendees involved. Giveaways should be equally fascinating using them to thank the participants for their time and also using them as proper reinforcement tools.
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