VenueLook Blog Party and Event Planning Tips, Resources and Venues
Millions around the world have continued to adopt social media platforms for various purposes over time. As a corollary, the use of various social media platforms by hotels is increasing year after year. The reality for hotel marketers who use these social media channels, on the other hand, is quite different. If you get close to any of them, you’ll notice how difficult it is for them to stay productive. It can be difficult to communicate with previous, current, and potential hotel guests on social media. The primary role of social media in tourism and hospitality is to engage and connect people. These platforms give businesses a huge chance to increase their marketing because of their large user base. Thanks to social media, hotel marketers may now engage their audience in a seamless manner. Hotels may now promote their services and have a successful online presence on social media. Let’s check out the top 10 ways to win big!
1. Enhance Your Brand Awareness
Your hotel can benefit greatly from having a constant and efficient social media presence. Guests who engage in certain casual activities can help your brand a lot. Visits, clicks, likes, post-re-shares, and tagging you in a photo may be all that is required of you by your hotel. So take advantage of the situation.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
2. Better Reach and Enhanced Brand Visibility
An average user spends two and a half hours every day on social media platforms. Furthermore, about half of the world’s population uses the internet on a regular basis. As a result, you have a better chance of reaching the people you need to target. You may also tap into this potential with personalised adverts targeted at specific demographics and locations.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
3. Plan a Social Media Calendar for Regular and Consistent Posting
You need to ensure posting engaging content on a regular basis. Overall, social media should be a part of your hotel marketing strategy. Furthermore, making irregular, one-time posts for your bundles or services is insufficient. You need to make sure you have a sizable social media presence. As a result, your brand will remain in the minds of travellers and planners. Similarly, you can increase the amount of money you earn from your property.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
4. Invest in Promoted Content
Once you have a presence on social media and engaging content, it is important to promote the content for further engagement. Promote content that highlights your destination, as well as reposting social media posts from current guests, during the experiencing phase. This will benefit immensely by driving traffic to the website and a better response rate.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
5. Choose the Right Social Media Channel for Promotion
You got to be careful while you select platforms that will reach your target audience and help you achieve your campaign objectives. For example, business travellers prefer Twitter to YouTube; Pinterest is the greatest place to find wedding planners, and Instagram and Snapchat are two of the most popular platforms for millennial engagement. Choose wisely for optimum benefit.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
6. Driving Social Media Advertisements for Optimum Success
You may combine ads on social platforms like Facebook and Instagram with your hotel’s other marketing channels, such as email marketing, Google Display Network, or search engine marketing, for optimal success. Even better, use ADARA, Sojern, or other travel ad networks to boost the effectiveness of your social media ads.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
7. Share live events through reels on social media like Facebook and Instagram
Create and share your hotel’s Facebook Events. You can use the Events function to promote various programmes, interesting lectures or presentations, brunch discounts, spa promos, and other events at hotels or weddings. This will enable the audience to watch a walking tour of the site, a cocktail session, and other events live on the internet.
Market your venue at Venuelook, contact us at venuelook.com/register-interest
8. Paid Ad Campaign
The majority of social media platforms, despite their extensive list, offer sponsored advertising. This can be all the assistance you need when it comes to social media marketing, especially for hotels.
Give advertising a try when you have a large budget. Make use of social media to promote your property/events. Examine how much you have and how much you’re growing. Then, based on the results, you can determine whether or not to proceed.
Finally, hotel social media marketing has become an essential component of the entire hospitality sector. All of the suggestions are verified to work and have been thoroughly tested. You may easily plan your hotel’s social media marketing strategy to make it big! You might even be able to do it better. Try out, it works!!
Market your venue at Venuelook, contact us at venuelook.com/register-interest
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