VenueLook Blog Party and Event Planning Tips, Resources and Venues
Banquet halls have long been a popular venue for special occasions. As a result, these venues’ owners and managers also have an easier time getting customers through their doors than non-traditional spaces. But there’s still space for growth, whether the business is slow or steady. We’re here to assist you if you want to expand your events market.
Running a banquet facility can be a lucrative business venture, but only if you have excellent customer service and collaborate with talented vendors. With people organizing weddings, sweet 16 parties and quinceaneras, company holiday parties, and retirement parties, there is a need for a high-quality banquet facility in almost every city.
We’ve compiled a list of best practices to help you develop your sales skills and land more banquet business.
1. Highlighting the Uniqueness of the Space
Since no two private event spaces are alike, take the time to tell your clients what you have to give that others don’t. Include both empty venue images and event photos of people on your website and social media sites. The photos of the spaces will boost sales.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
2. Track Repeat Business
What’s the fastest way to improve banquet revenue and raise the bottom line? Instead of working harder, you should try to work smarter. Send an email to past customers who booked about this time last year, asking if they’d like to start a new tradition this year by doing the same. You might even provide them with a perk. Like Buy 1 get 1 free, heavy discount, free dessert.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
3. Display of Menu
Make sure your customers know whether your private event room provides food in-house or works with caterers. Include examples of your special event menus on your website if you’re a restaurant. Try connecting to their menus or websites if you deal with outside caterers or have a favourite caterers list so they can get a sense of what you have to offer.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
4. Make the Customers Feel Special
People adore being noticed and valued. It’s a classic of human nature that has stood the test of time. Making them feel that way is a job that an owner of a hospitality establishment must complete on a regular basis if the company is to succeed.
Customers who feel respected keep coming back to use your service, so the real bond is the best way for a company to boost customer loyalty. Genuine care making customers feel special is important. It goes a long way toward cementing the company’s reputation as a “customer-first” entity.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
5. Ask for Referrals
The private events industry, however large it appears to be, is actually very small. Acting with prospective clients and suppliers necessitates a great deal of networking. Utilize these professional connections by requesting business recommendations via email or in-person from both trusted vendors and satisfied clients. Obtaining feedback from customers, using social media, and soliciting online reviews can all assist in spreading the word about your brand.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
6. Make the Booking Process Easy for Your Customers
In order to improve banquet sales, event management software is important.
The ultimate aim of your homepage is for customers to make a reservation. To that end, the homepage should be straightforward, with a direct call-to-action that is easy to find. To avoid customers being confused and clicking away, prominently show your availability and the ‘Book Now’ button. The last thing you want is a guest who doesn’t book because they can’t find their way around your website.
Guests want to complete their reservation as quickly as possible, so nearly half of the last-minute bookings are made via smartphone. This means that you shouldn’t put too many hurdles in your way of getting to the final price. If you want to give extras or discounts, you can do so in the confirmation email, when the guest is more open to contact.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
7. Select a Good Location
The location of a banquet hall is extremely important. You must choose a room in a prominent location with a large entrance. It must be on a major thoroughfare or high street. In addition, you will need to have parking for your visitors.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
8. Providing Great Amenities
If you don’t have a ground-floor room, the building must have a lift. It’s important to have a generator on hand in case the power goes out. You’ll also need enough water, separate toilets for men and women, and toilets for your workers. Big groups can be accommodated in any of the banquet halls’ open-air spaces.
Market your venue at Venuelook, contact us at https://www.venuelook.com/register-interest
To promote your event spaces for weddings and non-wedding events, create a profile and market your event spaces on the largest venue discovery platform venuelook.com
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