Venue Marketing Ideas for Brand Building and More Footfall

You are missing out on the opportunities to expand your business if you don’t promote your venue online. So, how can you put together the right digital marketing mix to reach out to planners online?

Here are some powerful Venue Marketing ideas which will help you increase the enquiry rate for your venue and help in overall business growth.

To promote your event spaces for weddings and non-wedding events, create a profile and market your event spaces on the largest venue and vendor discovery platform venuelook.com.

1. Search Engine Optimisation (SEO)

Search engines like Google rank search results based on how useful they are to a user’s search query. They accomplish this by taking into account some vital factors.

Here are the factors to keep in mind:

• Keywords – Incorporate keywords into your metadata, URLs, site headings, and page body copy. However, don’t do keyword “stuffing“, as this will result in a penalty!
• Time spent on site – The more time users spend on your site, the more Google thinks that the material on your site is useful.
• Bounce rate – A bounce occurs when a visitor arrives on your site and immediately exits without viewing any other pages. Your SEO authority will suffer if your bounce rate is high.
• Links to your site – Google believes that if more websites connect to your site it is because your site is providing value.

2. Local Directory Submission

Local directory services are essential for local SEO because they help Google understand where your company is located as well as what services your venue provides.

Updating your local directory puts you in control of your own listings on each site. Not only can you include basic details like your name, address, and phone number, but you can also include photographs, descriptions, and promotions, which will appear on your listings all over the place.

3. Social Media Marketing

For event venues, a variety of social media platforms are available, including Facebook, Instagram, Youtube, Pinterest, and Linkedin. Profiling your target audiences is the secret to selecting the appropriate social media platforms for your event venue. A one-page social media plan should include dates, hashtags, and topics for posting. A simple social media plan like this would ensure that the right messages are sent to the right people across all the channels they browse.

4. Content Marketing

An editorial calendar will help you plan out your content. Determine what content should be released in advance for key dates, seasonal events, and peak enquiry periods by mapping out key dates, seasonal events, and peak enquiry periods.

Blog posts about the team, case studies of successful events, inspiring style guides, event trends, and lists of valuable event planning tips could all be part of your content marketing strategy.

5. Print Advertisements

Since it might be difficult to draw a clear link between print ads and incoming revenue, it’s crucial to think about how you’ll monitor their effectiveness.

To determine which print publications can provide a return on your investment, you must first have a clear understanding of where your inquiries are coming from. If not, create a digital portfolio of successful events hosted OR theme ideas that your prospective clients can choose from.

6. Build Partnerships with Industry Suppliers

Referral programs and agreements with chosen vendors are often one of the most common sources of inquiries for most function venues. Consider what additional services your clients can need in the lead-up to their event when compiling your preferred supplier list.

7. Organise Venue Showcases

A well-designed showcase can help visitors, media, and suppliers become more acquainted with the location, spaces, catering, and services. You can use styling and themes that are suitable for your target audience to pique the guests’ imaginations. This is especially critical for wedding venues and corporate event spaces.

8. Add Blog to Your Website

When hosting events, write a blog post recapping the highlights. You may be wondering why you would bother writing about an event that has passed, but there are many advantages to updating your blog on a regular basis including:

• Adding new content to your website helps you rank better in search results
• Providing additional information to prospective visitors on what an event at your venue looks like
• Creating connections to email or show posts on social media
• Creating connections with important sponsors and event partners
• Increasing the amount of photographs and videos on your website

To promote your event spaces for weddings and non-wedding events, create a profile and market your event spaces on the largest venue and vendor discovery platform venuelook.com.

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